The state of job search today is very different than it was even 10 years ago. It used to be that an employee would work for 1 company their entire life. However, in today’s work culture more than 40% will be freelancers and independent contractors.
More than 40% of today's technology workforce
will be freelancers and independent contractors
So instead of working FOR your employer you will really work WITH your employer. You will be offering the services you are skilled at to a company for a period of time. So as a job seeker you really have to know how to market yourself in today’s job market.
You will want to make sure you get noticed by recruiters and are even sought out by recruiters. However, it’s helpful to know how recruiters work and what their typical day looks like.
Recruiters will also employ proactive strategies to find the right candidates. Most of these happen on Linked-In. This is why it’s very important for you to optimize your Linked-In profile with the right keywords so that when a recruiter is looking for candidates for a job you are interested in, they find you every time.
Your Linked-In profile is the most important tool you can use to get found by a recruiter. The top fold (the very top of your profile before having to scroll down to look for more) is the most important part of your profile. This is the place that recruiters will skim and the place you can make sure to hook them to seek more info about you.
There are 3 things in the top fold of your Linked-In Profile that you will want to optimize:
Work History: You want to make sure your work history and your resume are completely the same. Recruiters and businesses will look at both your work history on Linked-In and your resume and if there are any discrepencies they could get confused.
Make sure to make use of the additional sections on Linked-In for Certifications, Skills, Volunteering. You don’t have to go crazy here, but definitely make use of these sections.
Above all, continue to tie YOUR VALUE, the area of specialty that you have to offer to each of the segments you fill out.
When the Linked-In keyword search is being used, you want to have 10 major keywords / skills that you have as endorsements. The more endorsements you have the higher up on the keyword search you will be to potential recruiters, employers, etc. This also validates the credibility that you have the skills you say you have because you are getting 3rd party endorsements. So put the most important skillsets you have at the top of the list.
Don’t forget your Resume:
You want to make sure your resume matches your Linked-In profile. This is because even if the recruiter has found you from your Linked-In profile, they will still need to see your resume and pass it along to the potential employer. Showcase your skills closer to the top in 2 columns.
Your work history should absolutely mimic your Linked-In profile work history.
Reaching Out To a Recruiter
Let me know if this helps you in any way. Are there other things that you do that I may have missed?
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